Marketing
This week, WBC had the unique opportunity to welcome attendees of the International Technology Manufacturing Show at McCormick Place. More than 1,000 exhibiting companies occupy 1 million net square feet of exhibit space at the show, which is held every even-numbered year in Chicago and attracts more than 82,000 buyers and sellers from 116 countries.
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Some new and innovative ways to unleash business strategy, brands and analytics to ensure greater success in the marketplace as uncovered at the Business Marketing Association’s 2011 annual international conference.
As a marketer at World Business Chicago, I wake up in the morning and go to sleep at night thinking about the ways we increase the awareness of Chicago as a global business destination. Yet, given our organization’s limited size and budget, I’m continuously reminded about how fortunate we are to be marketing a city whose business leaders are so engaged in our endeavors, and so generous.
