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| January 2007 :: Volume 27 |
Chicago by the Numbers![]() Read More |
World Business Chicago Launches New Website WBC recently re-launched www.worldbusinesschicago.com, a comprehensive Website highlighting Chicago’s benefits as a thriving business community with an outstanding quality of life. The site serves as an interactive resource for business decision makers, site selection professionals, the real estate community and media worldwide. Read More |
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January CEO Spotlight: Mellody Hobson World Business Chicago's new Website will feature interviews with the city’s business leaders on why they chose Chicago and what they love about the city. This month the CEO Spotlight is on Mellody Hobson, President of Ariel Capital Management. Read More |
Navigating WBC's New Research Content
WBC is always looking for the most effective ways to communicate what Chicago offers as a place—for live, work and play—to a broad range of audiences. A breakthrough for us is our Website's graphically informative (and fun to use) new mapping section. Read More |
| World Business Chicago Launches New Website WBC recently re-launched www.worldbusinesschicago.com, a comprehensive Website highlighting Chicago’s benefits as a thriving business community with an outstanding quality of life. The site serves as an interactive resource for business decision makers, site selection professionals, the real estate community and media worldwide. State-of-the-art mapping capabilities which illustrate Chicago’s global, national and regional market access are new to the site. The maps lay out everything from the city’s international advanced telecom networks, to its freight and commuter railroads, to its highways, airports and non-stop flights and flight times. Also new is an Info Center, which includes vast resources essential to decision makers looking at prospective cities for investment. The section provides information on why businesses should choose Chicago, statistics and data on each major industry in the city, comparisons of Chicago’s economy, education, transportation system and more. Also included is information on Chicago’s thriving art, cultural, and entertainment scenes and the city’s incomparable quality of life. The new site will feature a current events calendar, to which users can submit happenings throughout the city. It also features an extensive image gallery that captures the essence of Chicago. In addition, the site will present interviews with the city’s business leaders on why they chose Chicago and what they love about the city. “This complete makeover is built on a work/live framework that reflects our ongoing Chicago brand analysis. The marketplace tells us that quality of life is an ever more powerful magnet for attracting and keeping a best-quality workforce, which is in turn the single most powerful factor in attracting corporate investment,” said Paul O’Connor, executive director of World Business Chicago. “Designkitchen’s brilliant piece of work, managed by our research director Glen Marker and marketing specialist Lauran Cort, builds upon WBC’s reputation for providing business with the best possible data for decision making.” Flash images and messaging on living and working in Chicago adorn the site’s home page. WBC will continuously update and add information to the site. Downloadable content is already available in German, French and Chinese, with Spanish and Japanese content coming soon. An extranet, will also be added soon, so WBC can share specific information with clients. The site was produced by Chicago-based Designkitchen, which also produced WBC’s previous site. Founded in 1992, Designkitchen is a global Web site design and brand development firm that specializes in creating brand singularity across multiple platforms, including web, motion and print. All of the content was provided by World Business Chicago. Log on and see how Chicago’s economic diversity and quality of life offer all of the resources to build a successful, world-class business: www.worldbusinesschicago.com PAGE UP |
January CEO Spotlight: Mellody Hobson
World Business Chicago's new Website will feature interviews with the city’s business leaders on why they chose Chicago and what they love about the city. This month the CEO Spotlight is on Mellody Hobson, President of Ariel Capital Management. PAGE UP |
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Navigating WBC's New Research Content Chicago’s Market Access WBC is always looking for the most effective ways to communicate what Chicago offers as a place—for live, work and play—to a broad range of audiences. A breakthrough for us is our Website's graphically informative (and fun to use) new mapping section. Its purpose is to demonstrate a number of the strategic factors that we’ve found to be of particular relevance to businesses looking at relocating or expanding operations in the Chicago area. The common theme of this material is Chicago’s access to markets. Be it at the global scale via our air transportation and advanced telecommunications networks, access to the U.S./Canadian marketplace within a one- or two-day truck drive, or to a qualified pool of talent within the metro area. Much like the content provided in our new Info Center (a consolidation and update of the research content from our previous Website), the material in the mapping section is meant to serve as both an introduction to Chicago’s economy as well as an example of the kinds of work and analysis that WBC is capable of providing. At a Glance The research content of our Website is typically drawn from multiple data sources that get updated at varying times throughout the year. Consequently, it isn’t always apparent which material has been changed recently. We’ve created a new At a Glance section on the site in an effort to highlight new and updated data that might otherwise go unrecognized. You can access this new feature from the homepage. Feedback WBC would like to hear from you. Over the course of the next year we’ll be making refinements to these sections of the site as well as adding new research material. And, we’d like to hear your thoughts—especially in regards to the functionality and organization of the new sections, the clarity of the content and suggestions for additional material. Please email us at wbc@worldbusinesschicago.com or log on to www.worldbusinesschicago.com and visit the Contact Us page to provide your feedback. PAGE UP |
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